05 Jun 2024| Online

Central government, Communication skills, Influencing skills, Personal development, Stakeholder engagement

Trainer: Carys Davis
Agenda: View PDF

Open course prices

Private Sector

£595 +VAT

£545 +VAT (if registering more than 1 place)

Public Sector

£445 +VAT

£395 +VAT (if registering more than 1 place)


£395 +VAT

£345 +VAT (if registering more than 1 place)

If you have any questions regarding our open courses or wish to attend an event, please contact:


For public affairs professionals, responding to ongoing events often takes up almost or all of your time. It can be extremely difficult to find the time to plan your organisation or campaign's future work. During the Public Affairs Strategy Workshop, participants will learn the building blocks of a public affairs strategy and have the chance to develop their own.

Learning objectives:

Have a comprehensive introduction to public affairs strategy and the elements that comprise a successful strategy

Learn about and develop your own objectives, audience identification, arguments, key messages, activity and monitoring/evaluation

Finish the day with a strong start to a public affairs strategy for your organisation or campaign, which can be further developed in your own time.

Ideal for those who have attended 'Introduction to Public Affairs' or who have junior-level public affairs experience.

Participants should bring a laptop (or at least a smartphone) to be able to conduct research on the day.

Full agenda to follow.